Para ver la versión en español clic en ¿Qué es el mundial y cuál es el alboroto?
Since I moved from the land of “fútbol” to the land of the football, Americans have said that the name of “fútbol” was soccer. “What an unusual name for my homeland’s favorite sport”, I thought. For Latinos “fútbol” is part of our life. We always say that it is “fútbol”, not “soccer”.
Every four years we celebrate and enjoy the best fútbol in
the world. The International
Federation of Football Association (FIFA) has divided the planet in 6 regions:
Africa – Asia – Europe –
North/Central America & the Caribbean
– Oceania – and SouthAmerica, but only 32 national teams out of the 209 national fútbol associations
in the world make it to the event. The world of fútbol is paralyzed for a
month. This year’s celebration is
hosted by Brazil, which is the most awarded association with 5 world
titles.
So, what is all the fuss?
During this month your potential Latino clients plus other
fútbol enthusiasts will be watching games, celebrating, and predicting the winner
of the title. Also, they will be
guessing who will be the outstanding player, leading goal-scorer, outstanding
goalkeeper, best young footballer, and the team with the tournament’s best
disciplinary record. They will only respond to your communications and
promotions if those don’t interfere with a game of their favorite team. They will be collecting stickers for
albums, filling out brackets, and participating in contests.
Many big companies are very involved with this celebration,
and the surrounded events. Companies such Adidas, Coca Cola, Visa, Budweiser,
Sony, McDonalds, and many others, are official partners. Others have just created their own
events, but all of them are getting visibility not only in the US, but all over
the world.
For companies trying to attract Hispanics, the World Cup
presents a great opportunity to get in touch with this market. Recognizing the
importance of this event is the first step. Using soccer, fútbol, in your promotions will bring
attention to your brand and will allow you to show your knowledge and care for
this community. Knowing your audience and their interests will give you an
advantage over your competitors.
Remember that June 12 is the beginning of the 2014 World
Cup. Watch the games and enjoy the party!
Download the schedule:
For Central Iowa click here (Include venues in town)
General schedule, click here
